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Seminar: David Cameron

Statistics Seminar
April 15, 2004
All Day
209 W. Eighteenth Ave. (EA), Room 170

Title

Applications of Statistics in Database Marketing

Speaker

David Cameron, Merkle Direct Marketing

Abstract

Database Marketing is an industry which uses statisticians when employing best practices. This presentation will center on what Database Marketing is, how statisticians have been working in this industry, and some case studies to show real world examples.